The Lion’s Share

Earth is facing its 6th mass extinction: 1 million species could soon be wiped out. Through The Lion’s Share (TLS), UNDP & its partners aim to create a global movement benefitting wildlife conservation. With an innovative financing scheme complementing Official development assistance (ODA) and facilitating private sector engagement, TLS encourages advertisers who feature animals in their ads to donate funds (0.5% of media spend) that are reinvested in projects implemented by UN & NGOs around the world. Key initiatives include protecting the last 4,000 wild tigers, safeguarding jaguars or combating illegal ivory/rhino horn trade.