Mediascan tool

Women remain largely invisible in media content and are frequently depicted in stereotypical ways, including in current COVID-19 media coverage. Monitoring the content of media on gender representation and portrayal is a crucial first step to address the visibility of women in media. Data on gender representation in media is systematically collected through the online platform Mediascan. Editors and decision-makers in the newsrooms get objective data, have a better understanding and increased awareness of their own performance in this area, and are encouraged to establish gender-sensitive editorial policies and practices to address the imbalances. The Mediascan platform is easily accessible, adaptable, and replicable in diverse contexts.